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Milestone Projects

This page serves as a comprehensive summary of distinct and noteworthy projects undertaken by Khalid Ali Al Mawlawi, as Deputy Director General of MarCom and Events Experience. These initiatives span a wide spectrum, encompassing large-scale events, specialist creative oversight and development and technically complex ceremonies, each of these undertakings has contributed to Khalid's growth by imparting invaluable lessons and insights.

fwc 2022 opening ceremony

Orchestrated the flawless execution of the FWC 22 Opening Ceremony, facilitating seamless collaboration with all stakeholders and partners. This memorable event, celebrated for its precision and teamwork, prominently featured the local and regional cultural elements, and had contributions of internationally renowned artists, Katara Studios, and Balich Wonder Studios as core partners

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LA'EEB development and launch

Co-partnered in the development, curation, and successful launch of Laeeb in collaboration with our esteemed creative partners, Katara Studios.

FWC Opening

International and Local Road shows

Qatar 2022 was celebrated globally both just before the tournament to post tournament. Strategic Road Shows in key cities were executed in lines with the NOW IS ALL Strategy and MarCom Team lead by Khalid

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city dressing

Guided the development of creative concepts and execution plans for converting State of Qatar into Football Stadium creating a festival like vibes and informational signage 

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iconic fwc 2022
countdown clock and teams flag plaza

Guided and mentored MarCom and Events Team to develop the award winning Countdown Clock and its public unveiling event. The Flag Raising Ceremony by Ambassadors of each qualifying country that became a popular event 

FWC Opening

fwc 2022 closing cermeony

The iconic closing ceremony and trophy presentation in collaboration with the FIFA team. The magical part of the closing ceremony was the Messi Jersey moment and the Winning Team Parade along the Lusail Boulevard, joining in the Qatar National Day Celebrations. 

FWC Opening

now is all 

Guided and mentored the Marketing and Communications teams in the development of the Global Communications Strategy for Qatar 2022, under the theme "Now Is All."

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last mile
entertainment

Guided and mentored the Community Engagement teams to ensure meticulous planning and seamless execution of the Last Mile Entertainment Program, creating an integrated, seamless, and enjoyable experience for all.

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Entertainment destionations

Led the development of Country Wide Entertainment Strategy and its execution via a team of Project Directors dedicated to each destination. MarCom under Khalid's leadership managed over 10+ mega entertainment destinations, right from planning, build and operations

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First ever MAJALIS Project for Sports 

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aspetar kidzania
partnership

Aspetar Kidzania offers an immersive and fun way for children to learn about sports, nutrition, and teamwork, making it an invaluable resource for families and schools.

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curated tours for international elite athletes

Developed and curated unique tours of Aspetar, showcasing our world-class facility dedicated to the comprehensive care of athletes. These tours offer an unparalleled insight into our one-of-a-kind facility, unparalleled in the world

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museum of islamic arts - inauguration 

The Museum of Islamic Art, inaugurated on November 22, 2008, which stands as a beacon of artistic and cultural treasures from the Islamic world, bridging history and heritage in an architectural masterpiece.

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arab games 2011

2021 Arab Cup in Doha, bringing together Arab nations in a celebration of football excellence and regional unity

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west asian games 2005

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al thumama stadium launch

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thank you program

Aspetar Kidzania offers an immersive and fun way for children to learn about sports, nutrition, and teamwork, making it an invaluable resource for families and schools.

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protocol and guest management

Strategic Planning and execution of various high profile sports and non sports events Protocol and Guest Management, that included multiple Heads of State and Organizations 

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Lusail super cup

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15 Asian Games- doha 2006

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first ever sports press media conference in doha 2005

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